Tips For Maintaining Effective Relationship With Media

Experts suggest that getting a great piece of news is not suffice. It is of paramount importance to have the right media professional and agency cover the information, thus enabling the brand to attract the target audience. Further, it is also essential to build and develop a strong rapport with the editors and reporters.  Listed below are a few tips on maintaining a strong relationship with the media:

1.      Avoid over-pitching

Whilst it is important to garner the editor’s attention, one should be careful not to indulge in over-pitching, particularly when one is trying to build the initial relationship. Talking or pitching on irrelevant topics may annoy the editor, and hence one should be cautious on the subjects he/she chooses to discuss with the reporter. Organizations in the Middle East may take help from a reputed live communication agency in UAE, such as DPQ Communications, which is capable of efficiently handling the public relations activities.

2.      Thorough research before pitching

Prior to sending an article for publishing, it is advisable to conduct a research on the editor’s area of interest. This gives a fair idea of whether one is pitching the right editor and publication house. For excellent services in PR Dubai, one may contact a reliable live communication agency in Middle East.

3.      Interaction

Through tweets, retweets, likes, comments on articles, sharing information, messages, and other social media techniques, one can interact with reporters and editors. Experts recommend that an enterprise should have at least two to three interactions in a week with its team of journalists.  

4.      Personal Meetings

Whenever possible, it is important to have personal meetings with the journalists. Be it networking events or conferences, personal meetings go a long way in developing a fruitful relationship with the media.  

5.      Personalized approach

Each editor or journalist is different from the other, and hence it is imperative to adopt a personalized approach.  This will ensure a genuine relationship with the editor.

Having a strong rapport with the media team will ensure consistent delivery of great results. It also helps in creating the desired buzz amidst the potential customers and audiences at large.